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Each image has been given a wide enough margin to avoid overwhelming the design, and type is kept minimal to further prevent clutter. According to an old but gold UX study, most people read in an F shape on the web. We use cookies to serve personalized content and targeted advertisements to you, which gives you a better browsing experience and lets us analyze site traffic. Use this blog post as a guide rather than an article to read – I recommend saving it to your bookmarks. Jason Rodriguez’s Newsletter : If you’re trying to up your email design game, subscribing to Litmus product manager Jason Rodriguez’s newsletter is a good start. Check out this newsletter header design from Starbucks: There’s no preheader in the email, but the logo and a simple navigation menu are present, just like in the Designernews newsletter above. Call to action copy is at least as important, and of course previous parts of your email newsletter — including email header, hero image, headline — matter as well. Regardless of your newsletter’s audience or goal, you need to plan the copy and design principles before you start designing the final newsletter template. Apple is famous for their minimalist and clean designs, so they even dare to involve only a minor logo in the top left corner of their newsletter header sometimes, and that’s it. Here’s another example from GAP, a fashion brand which sells clothing online as well. Your subscriber reads your charming subject line about a great offer with 30% off. You could create a design like this in a professional email builder without problems if you understand how an email layout is built up. Don’t take them as good examples for your next email or web design project. Sine you need to include an email footer in your newsletter, you need to take a look at the email footer best practices. Use list segmentation to creatively divide up your list for maximum impact. “Fun” fact: Google Fonts don’t work even in Gmail. 2. Look at this engaging email design from Bezar, which uses bold color blocks to highlight products and information: While most email newsletters will go to your entire list, your organization may have a different structure. Buttons with rounded edges seem to be the most favored (54%), square buttons are in the second position (28%) and pill-shaped are the last (18% and trending upwards). They pretty much replicated the most of the website menu right inside their newsletter. Those who want to see your navigation menu can tap on the hamburger and see all your links listed under each other. We went through headers, hero section, fonts, now let’s move on to call to action (CTA) design, and we’ll finish with footer design. If you can’t make them feel anything when they open your email… you lost. Let’s start there. Opens go down. Three or four-column layouts are far less popular than two-column ones because it’s usually hard to fit in the considerable amount of written information into 200 px wide containers. Font type and spacing, which make it readable at first glance. Test email content . not on the top of the hour. There are other trends in design besides clean and simple design every year. Since the plane is right under the main text and CTA, it can be added as a content image to the newsletter instead of adding as a background image. They instead used the old approach: add it as an image. Email frequency and timing can make or break an email campaign, so use A/B testing to find the best times to send your newsletters. It’s quite a long newsletter indeed, but it’s definitely attractive to the eye and easy to consume. Here’s another great example from clothing retailer company Frank and Oak. Here’s a fun example from Semalt’s promotional email. They use a very minimal design, which is good for some reasons: If you or your email designer/developer is in for fancy things, you might try to implement a so-called hamburger menu in your email newsletters. Do they use concise language? Even a single line like this can add some value to your newsletter and can mean a lot to some of your audience. Our latest study shows that the best time to send email is largely an individual thing. If you wish, you can move up to 640-650 px without any problems. Transactional emails and promotional emails lay a sound foundation for every email marketing campaign.While the first one is responsible for luring people in, promoting products, and keeping the readers up-to-date, the second one is used for numerous notifications. Bonus PDF: Get access to the free PDF version of this guide. Simple and very minimal design can work as well with high-quality product photos by Huckberry.com. That’s why we would advise you to have a CTA which is taller than 44 px. Be careful with responsive email newsletters that you can purchase online. This part should be added as a content image. Your subject line is arguably the most important component of your email content. The hero section/unit is the part of your business newsletter where you want to direct the most attention. Sending emails too often can result in unsubscribes from your email list, but sending emails too infrequently can result in your subscribers overlooking them. Users don’t really click those links if the email falls apart on their mobile. Campaign Monitor has a powerful drag-and-drop editor—complete with templates—to create the perfect emails. Viewers find them engaging, and they’re an efficient way to communicate a lot of information. You can manage your cookie preferences at any time. Precise and clear subject line Sit down and write the copy of your email as soon as you can. You can craft a beautiful email within minutes. In the previous parts of the article I showed you a bunch of examples of the separate elements, now let’s move on and check out what are the characteristic properties featured in eye-catching content blocks. Email Newsletter Design Best Practices Illustrated with 40+ Examples. Use your email subject lines wisely to boost your open rates. The less CTAs (call to actions) you have, the higher your CTR (click through rates) will be. The best practice would be to avoid adding the hero image as a background image to your newsletter and instead add the hero image and the text into separate containers. Sometimes even in an email newsletter, you want some text to appear in custom fonts: The ultimate fallback option is to add your text as an image instead. You can send out newsletters specific to those states. There are a few things to keep in mind when designing HTML email campaigns. It’s a challenge for any designer to come up with a compelling newsletter design. Now let’s move on to couple examples for creative font use in email newsletters. Show that you care about them, like in the below example from The New York Times. What should an email design brief include? Here are four ways to use our email newsletter best practices successfully: Each of these tips will help you put together a sustainable marketing plan beyond your email newsletter campaign. Tookapic has a different approach to their footer. Maybe those can work for older audiences, but believe me, people under the age of 50 will get goosebumps when they see irrationally happy faces around. They play creatively with their different brand colors in the newsletter (and usually on their website as well), which makes it an interesting a newsletter that you can’t wait to open. Just because you have a beautiful call to action button in your email, it doesn’t mean that everybody will click there. Keep it short (between 40-70 characters) and to the point. The best subject line, content and creative mean nothing if you can’t reach customers’ inboxes. Also, consider sending your emails on “off” times, i.e. Here’s a simple design which plays with fonts in a clever way. Although the footer is the last item in your email newsletter, it’s still an important part of your email design. Certainly, WE have to be grateful to our recipients for their attention, time and trust. In order to create a good email design, we recommend you to use a professional email newsletter designer because of it’s flexible drag’n’drop editor. These tools adjust the send-time for each individual subscriber automatically, based on their previous behavior. Here are some great email marketing footer examples that will help you with your email footer design. This part could be added as a separate block of text with a background image and a fallback color picked from the background image. The whole hero image concept comes again from web design, just like navigation bars, and it became fashionable in the last couple of years. Easy to consume. 3.1 Keep your email width 600 px as it is recommended in most cases; 3.2 Use the newsletter header design best practice; 3.3 Use the newsletter navigation bar design best practice; 3.4 Use the hero section/unit design; 3.5 Use animated GIFs in … Important to note: be consistent with white space! Can everyone read your email? Check out several different ways publishers can use their newsletter’s reach to bring in more…. There’s no magic solution to this puzzle. If you want to include a sitemap-like link collection in the footer, make sure that it’s not crowded and it’s easy to scan, like in the example below from Algolia.com. If you can make them smile and remember you for something, you’re already much better than most companies they receive emails from. Since it was a superb long article let me sum up the most important points for you: We recently published our email newsletter collection with more than 100+ predesigned newsletters that you can use for free in your campaigns. Make it simple and easy to consume – Don’t flood your email subscribers with too much information in the footer. Are the images clear and do they load properly? Your images have alternative texts (alt tags). You send it to human beings anyway, who are flood with boring stuff. L We know that email is one of the most effective online marketing channels, but it doesn’t mean that you don’t have to deal with other channels. Make it useful – Those people who scroll down to the end of your newsletter are usually your best customers, so your goal should be to keep them and engage with them in any possible way. 1. Follow email design best practices that suggest emails should be designed for 320 and 480 pixel view. The same rule applies to email design as in landing page design: Why can navigation bars still be useful in a classic newsletter? Yes, but the problem is that the size of this email was 6.4 MB! As we know, photos and graphics can be compelling content, but they can also be a double-edged sword. Instead of strengthening their brand, they focus on delivering a thoughtful message to their readers. Make sure the two fonts you pick don’t clash with each other. Click Me: An E-Newsletter Makeover with Mission India . When using animated GIFs in your email newsletter make sure that the first frame of your animation contains the main message for those who use email clients which block animations. Check out the following newsletter from Litmus. Here’s another simple one from Blacktux.com, which plays with black and white. Yes, they are boring for many, because most of them have been around since commercial internet was born. Otherwise, your email campaigns will fall flat. Read on to learn what will make the best email newsletters in 2019. Use this space to help your customer know why the email is useful to them. Now let’s analyze a couple of great email content block designs that you could use in your next newsletter. Is the font the right size, color? You’ve provided your customer with value, so use that momentum to point out your industry leadership and why your customer would want to continue working with your business. Generally accepted best practice is to match the CTA color with a brand color. Don’t worry if your button color is not blue. Adding a small navigation bar which points to your most important lead generation pages or selected discounts might be a smart decision to make in your newsletter designs. Note: all examples in the rest of the article are sourced from the wonderful Reallygoodemails.com. Here’s an example from Evernote including Caecilia LT Std Light, with fallbacks to Helvetica and Arial. (Email footer by CNN, Brian Stetler). These seemingly small tips will reap huge rewards for your organization and marketing campaign. It is a convenient way of taking surveys in the email, without being redirected to a landing page. The only bad thing about this email is the closing sentence: “Please DO NOT reply to this email”. There are specific types of disclaimers, for contracts, security, confidentiality, etc. In this example, you see that they used a two column layout for their hero section. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. Let’s take a look at the following newsletter navigation bar from REI, an e-commerce site selling outdoor equipment. It takes a small real estate from the screen (on laptop and tablet) but has to be reduced in number on mobile. 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