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Four years ago, a group of Target employees persuaded the retailer to try a test during Black History Month that would gauge customers’ interest in black-themed merchandise. Please give them 5 stars https://t.co/FABhpr4ZkH, Honey pot is a perfect example of white women believing that equality for others is oppression for them pic.twitter.com/Wno5ol2iPR, So white people are upset because Honey Pot, a black owned company is advertising black products to black people? Hiiiiiii chismosas In today’s video, I talk about Beatrice Dixon, founder and CEO of The Honey Pot Company. Shows. Once again, this proves that diversity is still a topic that has yet to be remedied. We spent a lot of time making sure the assortment reflected our guests and appropriately celebrated African American history. Target news (opens Twitter in a new window) Target careers (opens Twitter in a new window) Target careers (opens Facebook in a new window) team Target (opens Instagram in a new window) Target company (opens LinkedIn in a new window) Target RSS feeds (opens in … Dixon was the face of Target’s “Founders We Believe In” commercial that began airing during Black History Month. © 2020 USA TODAY, a division of Gannett Satellite Information Network, LLC. 1918 a history of giving. Google shows that black Americans rank high on many Internet searches, in its new Black History Month commercial. Black History Month is a celebration of Blackness. During Black History Month, the corporation released a spot where Dixon talks about the difficulties of starting her popular feminine care company and how Target stepped up to help her not only get in their stores but also other retailers. They were put in the spotlight during Black History Month when Target featured Bea … Walmart salutes history makers in honor of February Black History Month. Celebrate Black History Month reading these NAACP-nominated books featuring books written by black authors, black history books, and books for black women. A Target commercial introducing people to The Honey Pot founder Beatrice Dixon is inspiring some while, surprisingly, riling up others. If you are confused, you are not the only one. Target company milestones and history timeline. 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It’s a fab lineup created in celebration of Black History Month, featuring some of the retailer’s most-loved brands and products. BET Newsletters are sent by BET Networks, 1515 Broadway, New York, NY 10003. www.bet.com, TRENDING IN Great things happen when we follow our dreams! 2012 AABC Black History Celebration. "The reason why it's so important for Honey Pot to do well is so the next black girl that comes up with a great idea – she can have a better opportunity," said Honey Pot founder Bea Dixon during the 30-second spot. I’m always going to be a proponent of us doing what we have to do so this isn’t even a conversation. Black Twitter to the rescue! ... Target. You get Target’s Black Beyond Measure collection, that’s what! The line celebrates the strength, power and contributions of American people of color by highlighting black artists and activists, celebrating Africa and proclaiming that “Black is the new black.”. “Black History Month is two things to me. I’ll be letting Target know about this racist company," read one review, according to Buzzfeed. After a group of offended people blew up the Trustpilot review page for the black-owned feminine care company Honey Pot, social media decided to flood the reviews with love. See how Black Twitter (and allies) came to the defense of the Black-owned beauty brand: Honey Pot, a black woman owned natural hair care line that’s sold in Target, had a commercial where they said they want to empower black girls. by Monee Promotions Leader, Site Merchandising Target.com & Chair, Black History Month Committee, African-American Business Council | Feb 16, 2016. George D. Dayton creates The Dayton Foundation with a $1 million endowment and a purpose to aid in promoting the welfare of mankind anywhere in the world. STREAM EXCLUSIVE ORIGINALS, TYLER PERRY AND CLASSIC HITS, Madea’s Farewell The Play - Virtual Museum, A post shared by The Honey Pot Company (@thehoneypotco). Looking to get in the spirit of Black History Month? Google premieres new Black History Month commercial featuring the top searched people and events in different categories. by Monee Promotions Leader, Site Merchandising Target.com & Chair, Black History Month Committee, African-American Business Council | Feb 16, 2016. © 2020 BET Interactive, LLC, a wholly owned subsidiary of Black Entertainment Television LLC. Already placed my first order, hoping to hit @Target this weekend to check out the sold out items u guys!!! Last month, Target released a new campaign for Black History Month highlighting entrepreneurs and how their businesses got started. Honey Pot Sales Take Off After White People Attack Black History Month Target Commercial! In the new campaign, Target is amplifying successful stories of both black-owned businesses and Target team members in honor of Black History Month. In the commercial, Beatrice expresses her hope that being a successful black businesswoman will open more doors for young … In the commercial, she expresses her excitement about being a … This is the greatest thing ever!!!! "We’re aware of some negative comments about the campaign, which aren’t in line with the overwhelmingly positive feedback we’ve received from guests who love and have been inspired by Bea’s story," a statement from Target reads. "I said nothing about our product being only for black girls,"  Dixon said. A black-owned business was subjected to a wave of negative reviews after the company's founder was featured in a Target ad, where she said she hoped her success could pave the way for black … A black-owned business was subjected to a wave of negative reviews after the company's founder was featured in a Target ad, where she said she hoped her success could pave the way for black … Wait, what? ", A post shared by The Honey Pot Company (@thehoneypotco) on Feb 22, 2020 at 1:26pm PST. “Inclusivity guided this collection. Great things happen when we follow our dreams! Macy's and BET are celebrating Black History Month by remembering African-Americans in the entertainment industry, both past and present. one Twitter user wrote. Song credits: Writer -- Aaron Ilardi Vocals -- Antonio McLenden (lead), Jenny Jones, Shanay Bennett and Candice Green (background). “This was not Honey Pot’s commercial, it was Target’s commercial. In the new campaign, Target is amplifying successful stories of both black-owned businesses and Target team members in honor of Black History Month. “Why specify Black?” one white reviewer question on Trust Pilot. 5. 19 Black-Owned Brands You Can Shop At Target For Under $20 Get your tickets today to shop several of these Black-owned brands at the ESSENCE + New Voices Entrepreneur Summit and Target … One-third of the Black History Month products are from black-owned businesses, including Detroit’s Lip Bar and Alikay Naturals, and more than half are exclusive to Target. They have made the merchandise available for all ages, from infants to adults. They chose that particular clip for a reason. It was shot during Black History Month and for Women’s History Month. This year, it will be available in 700 stores nationwide and online. Recently, the company and its owner have received heavy backlash once their Black History Month commercial aired. 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